COOL ADS

Tonight I was browsing the internet taking a look at some funny yet really creative ads.

They're so cool and smart!

Aren't they?

Makes me wanna look for more... :-)

WOULD YOU LIKE TO RIDE?

If you ask to a fan which is his favorite song or his favorite show of his preferred artist, he will find himself in a very difficult sitution. That's because a true fan loves whatever his artist does and can truly understand the messages hidden behind all the creations of his favorite artist, so the idea of choosing something and not something else is frustrating because it is seen and lived as a rejection and a refusal of part of the artist's creation and growing up process. That's my case with Madonna.

She's so inspiring in everything she does and that's why I really admire her and her art and it's very difficult for me to say which of her creations I like the most 'cos I love them all in different ways, for different reasons in different moments of my life.

But if I had to choose to see for the very last time one of her performances, right now I think I'd choose the opening act of her Confessions Tour when she performs Future Lovers/I Feel Love.

I had the chance to see her in Rome in 2006, on August 6th at Stadio Olimpico with other 70.000 fans coming from all over the world.
I personally think that she's amazing dressed in her black Jean Paul Gaultier equestrian outfit and this kind of entrance is both spectacular and magical.

The opening video is directed by the visionary artist Steven Klein, one of the best photographer of our times and Madonna plays the role of a horse rider in an outfit with some S&M reminescents while she sings and dances between her male dancers dressed with "horse-inspired" costumes.

At the same time, in the backdrop videos, Madonna dances imitating the moves of a a horse and she's portrayed like a modern "human-horse".

The atmosphere, the colors and the setting of this video recalls in my mind the ancient greek myth of the Centauromachy.

The Centaurs were hybrid  legendary creatures of the Greek mythology half-human and half-animal. They are portrayed as creatures with the torso of a human, joined at the waist to a horse's withers. This mythological creature with two natures (the human one and the animal one) should represent the outcome of a mix between the human being's thinking ability with the untamed potency and strength of an animal. The upper part of the centaur indeed is the one that is faced  to heaven (the Greek "Hyperuranium"), the world of perfection, and stands for "the reason" while the lower part of the centaur's body is faced to the earth and stands for the untamed strength, the passion, the animal brutal impulses and the "un-reason". So a centaur is a creature in which both natures co-exist at the same time.

Steven Klein seems to be obsessed with the "human-horse" theme. He's worked on this concepts in many other works and shootings.

So Madonna decided to portrayed herself as a modern centaur in this performance. She can be both rebellious and beautiful, smart yet dangerous, good and evil. She's the good one who has to tame her horse-dancers but at the same time she's an evil and bad creature that has to be tamed.

It's a play between opposite concepts.

And meaning (and art as well), arises only when there is a tension, an opposition of concepts (as the French semiotics professor Jean Marie Floch used to said).

Madonna seems to have learnt the lessons. Her creations are so full of meanings and inner tensions and that's the reason why we can call her performances "ART".

TAKE THAT & PARTY

Yesterday evening I was at Take That's Progress Live Tour in Milan. 
Let me tell you that it was one of the best concert I had the chance to see so far!!!  
So much energy and passion.

The atmosphere was really inspiring.


Pet Shop Boys opened the concert with a sort of late '80s-early '90s disco mood before Gary, Mark, Howard and Jason took off the stage. The four started with their biggest hits after the reunion: Rule the World, Greatest Day, Patience and Shine leaving the crowd amazed and wanting for more and, most of all, wanting for Robbie. Then Robbie took off the stage playing his masterpieces Let Me Entertain You, Rock DJ, Come Undone, Feel and Angels. 
This part of the show was really amazing. The crowd loved Robbie and he totally gave himself to the audience.


CHECK THIS OUT!!

Then, the original 5 Take That band was finally reunited on stage and entertained the crowd with both their last songs form "Progress" and their biggest hits from the past. 

I really had the time of my life!

Couldn't stop singing and dancing all the time and sometimes I felt like being part of the band!

It was not a nostalgic celebration of the past, where you think about the past as a sort of "lost paradise", it was more like a really great party where you have the chance to remember the good times, celebrate the present and to positively think about the future. 


I can proudly say that I'm a huge Take That fan and yesterday night they didn't disappoint me! :-) 


I REALLY WANNA SEE THEM AGAIN!

IN THE EVIDENCE OF ITS BRILLIANCE

Five summers ago I lived one of most inspiring moments of my life while I was in Rome for Madonna's Confessions Tour. I have to remember me to take some time to think about those special moments. 

...FOR INSPIRATION...: BRITNEY, THE FEMME FATALE...

...FOR INSPIRATION...: BRITNEY, THE FEMME FATALE...: "Yesterday evening I was very tired so I decided to relax a bit on my bed watching on my huge Full HD TV Britney’s “Femme Fatale ..."

BRITNEY, THE FEMME FATALE...

Yesterday evening I was very tired so I decided to relax a bit on my bed watching on my huge Full HD TV Britney’s “Femme Fatale Tour” recordered in Las Vegas.
Fortunately I had the chance to download the entire Full HD show from one of the Britney’s fan site last week, before it was removed for copyright infringement and I have to admit: it’s spectacular!!
Last time I saw Britney I was in New York in August 2009, at Madison Square Garden where she presented her “Circus Tour” and she left me a little disappointed compared to my first Britney “live” experience in Milan in 2004 for her Onyx Hotel Tour. She was beautiful as usual but she seemed without passion, without energy, neither happy or satisfied at all… she was not anymore the “old” Britney I used to know. It was a very good show but I felt like something was missing…
Well…. Yesterday night on TV I saw a totally different Britney. Seems like ages have passed from the Circus Tour era, and Britney is a different person now and a totally different artist. She’s coming back to the In the Zone era (Me against the music, Toxic, Outrageous) and it’s really inspiring for her fans to see her like that… The Femme Fatale tour is awesome and I was positively impressed by her decision to sing parts of her songs “live” (I mean… singing live it’s how a live show SHOULD be… but we know that for Britney it has always been a different story…). She dances, she’s full of energy and passion, she interacts with her fans, she’s having fun and she’s enjoying what she’s doing and people see that and have fun with her. Plus, she’s in a very good shape. It’s evident that she’s working out a lot and even thought she still has to lose some more weight, she’s getting better day by day.The costumes are really cool and I’ve never seen her with such beautiful hair!!  


In every part of the show Britney impersonates a different type of femme fatale… a fairy one, a sexy one, a seductive one, an outrageous one, a sexy assassin... ending with an angelic one.


We start with a white outfit that she also uses during the first video interlude… followed by a black and beige costume for the second part of the show at the end of which she quotes Marilyn Monroe with her white skirt. 

Then it comes the Egyptian part of the show where Britney performs the “(in)famous” Gimme More dressed in gold like a new blond Cleopatra of the 21th century.

The motorcycle session is the fourth one: here we have some of my favorite songs… the hit that made her famous all around the world “Baby One More Time”, “Slave 4u” and her masterpiece “Womanizer” (actually my favorite Britney’s song)… the Womanizer choreography is brilliant and magic and Womanizer sound really good in the version she’s using during her tour!! Full of energy…makes me wanna dance and sing.

Finally the last part of the show is “Japan inspired”… she’s dressed like a sexy geisha.

The show ends with “Till the world ends” and magically Britney flies away as an angel with two enormous wings…. Remember the “Femme Fatale” concept? The Femme Fatale can be either an angel or a devil… a magical and mysterious creation… and Britney perfectly plays this role.

REALLY REALLY hope to see her live in Italy with her Femme Fatale Tour… even though there’re are no Italian shows confirmed, Italian fans keep on praying and hoping. It would be amazing to see the new-old-Britney live again!!
Com’on Britney!!! Come and visit Italy!
XXX

I'M COOLER THAN THE RED DRESS!

This morning, on my way to work, my mind has been captured by the Sugarbabes' song "Red Dress" that my iPod was playing. 


It's been a while since I last listened to it and I couldn't remember the beauty of that pop-dance song produced by Xenomania (Girls Aloud, Kylie Minogue, Cher). Red Dress is surely one my Sugarbabes' favorite song with "Push The Button". 


It's amazingly empowering and a continuous source of inspiration, strength and self-confidence for me. The rhythm is the typical one of those "hot-pop-dance-catchy" tracks. Everytime I listen to it, it's impossible to stay quiet, not to sing or not to let your body go with the rhythm... I cannot help myself!!
The lyrics are AMAZING.


"'Cos I'm cooler than the red dress,
I'd rather catch a guy on my own.
'Cos what you see the man gets,
And if he don't I'm better off here alone..."


It's amazing how this song makes me feel powerful, refreshed, sexier, outrageous... In one word: COOLER!! It really puts me in a very good mood, ready to better face the day!


It doesn't matter if you're black or white, if you're rich or poor, if you're wearing expensive clothes... The charm you have comes from within, and you don't need anybody or anything to proove it. You're the superstar thanks to your attitude and your inner grace, and you don't need a man to proove it!


Poor is the man who's not able to recognize that, he's not worth a second chance! It's better to leave him.

"Don't need candlelight to make you stay over,
I'm giving it up now... baby...
If that's what I gotta do just to own you,
I'm giving it up now... baby..."


Really, really INSPIRING!! :-)


(here's the video! XOX)